Azorus Inc., one of the world’s leading student recruitment CRM solutions, is pleased to announce that Bath Spa University (BSU) has selected the Azorus CRM platform to assist with their student recruitment and admissions management needs. After a thorough competitive review which included extensive demonstration sessions, Bath Spa selected Azorus as their preferred CRM partner. Stephen MacDonald, President & CEO of Azorus states: “It is very exciting to be able to partner with Bath Spa on this important strategic initiative. From the outset, it was clear that the leadership team at BSU are committed to adopting a CRM approach that underpins the importance of an excellent student experience.” Azorus provides an extensive suite of CRM tools and will also seamlessly integrate with Bath Spa’s Student Information System, SITS from Tribal Group.
Bath Spa University focuses on creativity, culture and enterprise and places the highest possible emphasis on teaching quality for both postgraduate and undergraduate students. There is a high level of student support and a strong sense of community. Staff are passionate about their subjects, and their aim is to deliver excellent teaching to enthusiastic students who are committed to achieving their full academic potential. Considerable emphasis is placed on developing innovative methods of teaching and assessment, and the academic environment is supportive and friendly. Embedded in a World Heritage city and connected to a network of international partners, Bath Spa University ensures that its graduates are socially engaged global citizens.