The pace and scale of change in the higher education market is unprecedented. Higher education institutions, the world over, face a significant challenge: how to provide higher levels of service demanded by an increasingly sophisticated customer base within a highly competitive market.
The Student as Customer
The first step in dealing with this challenge is to acknowledge that the prospective student is in fact, a customer. It is now a necessary core competency for universities and colleges to build an understanding of how their students (customers) behave and to continue to enhance this by learning how different service levels, communication methods, and channels affect different students. This approach builds a depth of market and customer knowledge that will provide a springboard to both student and institutional success.
Azorus enables this core competency through superior technology; value-added outsourced services and leading industry experts. Our latest innovation; AZAI, takes advantage of powerful artificial intelligence capabilities that have been applied to the student journey, ensuring that our clients are able to recruit and retain more of the right fit students. We combine industry knowledge and expertise with a purpose-built suite of CRM capabilities to facilitate the changes necessary for institutions to reach their customers, and ultimately their enrolment goals.
Since the company’s inception, we have been single-minded about enabling our higher education clients to recruit more of the right students utilizing easy-to-use yet powerful web-based tools. We have served a broad range of higher education institutions in Canada, the USA, the UK and Europe. As one of the leading CRM companies in the world focused on the higher education sector, our platform has been developed in collaboration with our university clients.
Our experience spans a wide variety of educational institution types. We have successfully implemented our cloud-based CRM solution at large public universities including recruiting and selective institutions, small and mid-sized private universities, community colleges as well as one of the largest online universities in the world.
The advantage of CRM for student recruitment?
That depends on who you are.
For your digital-native prospects, it means getting personalized, relevant information the way in which they are accustomed to receiving it, anywhere in the world:
- multi-channel, fast, personalized and on any type of device
- anytime 24/7/365
For the recruitment and marketing professionals in a university or college, it means a rapid, straightforward implementation and the ability to:
- easily track and follow prospective students, seeing their behaviour
- segment prospects based on your needs and target communications accordingly
- via reports and dashboards, quickly see how your marketing and recruitment efforts are working
- organize events and follow audience interest in real time
CRM is better when integrated with your student information system (SIS)
Azorus is the only CRM platform which integrates seamlessly with Tribal Group’s SITS:Vision, the largest SIS provider in the UK and Australia. This provides a highly integrated student lifecycle solution for your university or college which helps you attract and enrol the right students, and also track and build on relationships with those students once they are enrolled. The data exchange ensures you will be able to deliver a seamless experience for your students from the first inquiry through to graduation. Azorus is also able to integrate its CRM system with other leading higher education student information systems such as Oracle PeopleSoft, Ellucian, Campus Management and others.