The University of Warwick is consistently ranked in the top ten of U.K. universities. It also is ranked third in the world in the QS Top 50 universities under 50 years old. Warwick is currently ranked 61st in the world according to the 2014/2015 QS annual world university rankings. What Warwick has accomplished in its very short history is truly remarkable and they are far from finished.
The university’s success in climbing the league table rankings is a testament to the spirit of innovation that is clearly alive and well at Warwick. This spirt extends to also exploring new technologies and not surprisingly, Warwick was one of the initial universities in the UK to employ a CRM solution to help it recruit more of the right students. The University of Warwick was an early adopter of CRM in the UK and has been a client of Azorus since 2008.
“We’ve never had a shortage of students who aspire to come through these doors,” says Richard Harrison, the university’s CRM Manager. “In terms of admissions, quantity has never been an issue. Instead, we want better applications.”
“Considering the company we keep in the top ten, we’re a relatively young institution,” he explains. “We’ve always fancied ourselves to be amenable to outside-the-box thinking. Our culture as a university doesn’t restrain us to any sort of status quo, and we’re quite free to do whatever it takes to be on the edge of teaching and administration and communication. And so for us, CRM was a must-do.”
Harrison goes on to say, “We’ve been a client of Azorus for years but in the last 18 months CRM has really come to life for us. With the recent complete redevelopment of the software platform by the Azorus team in Canada, the functionality and flexibility has increased hugely and rapidly.
We run all our campus based events using modules within the Azorus platform, including 4 Undergraduate Open Days that each handles thousands of bookings in a very short time. With nearly 100 sessions on each event the software copes very well and allows bespoke emails to be sent automatically on booking. The recent addition of private events has also allowed us to manage Offer Holder Open Days and we very successfully support 12 departments to do this across the campus this year.”
The University of Warwick has been an important development partner for Azorus and has advised on some key functional modules over time. “The Azorus software is also used to gather prospect details at UCAS conventions and school events via iPads allowing us to push out a personalised, course specific email instantly on form submission. It takes only minutes to create a new form allowing each event to have a specific form if required. Our system also allows us to download current applicant data from our SITS database overnight meaning that our communications are sent to the most up-to-date lists of applicants, offer holders and acceptors.
We keep pushing the system to deliver more and more tailored communications to our prospects and the Azorus team is always willing to help with development to allow us to go further. The relationship directly with some of the developers allows us to be open and honest with them whilst always feeling an important and valued part of their client base. Despite the time difference it is very rare that we can’t get a response to a query within an hour, and you immediately get the impression that all the stops are pulled out when something needs actioning quickly.
Working with Azorus has allowed Warwick to deliver timely and beautiful communications, reflected in our very high open rates and positive feedback on social media. We are now in a position where we have the potential to support all our academic departments to provide complex communications strategies putting CRM front and center of our student recruitment going forward.
Having the Azorus system working as well as it does now allows us to regularly surprise colleagues with the level of complexity and speed of implementation of our CRM communications.”