The HU is one of the largest state-funded educational institutions in the Netherlands, created in 1995 via a merger of several independent institutions. With over 38,000 students representing 100 different nationalities, HU offers 92 degree programmes, a number of which are offered fully in English. It also participates in the largest Summer School in Europe with over 2,000 students attending each year from all over the world.
As a whole, the Netherlands enjoys a worldwide reputation for its high quality of education due to its national system of regulation and quality assurance. With its newly acquired Azorus CRM platform, Hogeschool Utrecht plans to focus on personalised and relevant information to aspiring students from around the world via the self-service web portal and email communications. The university will also be using the Azorus Facebook application to contribute to its social media strategy.