The pace and scale of change in higher education is unprecedented. Business schools the world over face a significant challenge: how to provide higher levels of service demanded by an increasingly sophisticated customer base within a highly competitive market.
The student as Customer
The first step in dealing with this challenge is to acknowledge that the prospective student is a customer. It is now a necessary core competency for universities and colleges to build an understanding of how their students (customers) behave and to continue to enhance this by learning how different service levels, communication methods and channels affect different students. This approach builds a depth of market and customer knowledge that will provide a springboard to institutional success.
Azorus enables this core competency through superior technology; value added outsourced services and leading industry expertise. We combine industry knowledge and expertise with a purpose built suite of CRM capabilities to facilitate the changes necessary for business schools to reach their customers, and ultimately their enrollment goals.
The benefits of a CRM approach:
- Increased student satisfaction throughout the recruiting cycle and beyond.
- Enhancing our client’s ability to efficiently compete for the best students.
- Speed – minimizing the potential negative impact of what is perceived to be a slow business process, particularly the application process.
- Delivering the right messaging to the varied constituents such as prospective students and their influencers in a timely and efficient manner allowing our clients the ability to differentiate themselves in a hyper competitive global marketplace.
- The ability to focus the marketing effort, through segmentation, on recruiting the “right” students.
- Satisfied students become satisfied alumni which then become marketing ambassadors for future recruiting activities and fund raising initiatives.
Azorus CRM FastTrack for Business Schools
We know business schools move quickly and based on this insight, we have developed our FastTrack implementation process. In as little as 4 weeks, we are able to deploy the CRM platform to your school so that you can start building relationships with your prospective students.
- Cloud based CRM system accessible anywhere
- Little or no IT support required
- Highly configurable for both CRM novices and advanced users
- Professional and experienced client success professionals walk you through every step making sure you are always on track
- Secure and reliable infrastructure protects your student data
- Ongoing customer care and training ensures you realize a positive R.O.I faster