Azorus is a CRM solutions company established in 2002. Since the company’s inception, we have been single minded about enabling our higher education clients to recruit more of the right students utilizing easy-to-use yet powerful web-based tools. For the last 12 years we have served a broad range of higher education institutions in Canada, the USA, the UK and the Netherlands. As one of the leading CRM companies in the world focused on the higher education sector, our platform has been developed in collaboration with our university clients.
Our experience spans a wide variety of educational institutions. We have successfully implemented our web-based CRM solution at large public universities including recruiting and selective institutions, small and mid-sized private universities, community colleges as well as one of the largest online universities in the world.
Our capabilities can span the entire prospective student journey: from first point of contact through to application and enrolment—helping our clients be more effective in recruiting more of the right students.
The advantage of CRM for student recruitment?
That depends on who you are.
For your digital-native enquirers, it means getting personalized, relevant information the way in which they are accustomed to receiving it, anywhere in the world:
- quickly, to the point, and on any type of device
For the recruitment and marketing professionals in a university or college, it means a rapid, straightforward implementation and the ability to:
- easily track and follow prospective students, seeing their behaviour
- segment them based on your needs and target communications accordingly
- create reports quickly to see how your marketing and recruitment efforts are working
- organize events and follow audience interest in real time
CRM is better when integrated with your student information system (SIS)
Azorus is the only CRM platform which integrates seamlessly with Tribal Group’s SITS:Vision, the largest SIS provider in the UK and Australia. This provides a highly integrated student lifecycle solution for your university or college which helps you attract and enrol the right students, and also track and build on relationships with those students once they are enrolled. The two-way data exchange ensures you will be able to deliver a seamless experience for your students from first enquiry through to graduation. For the non-SITS institution, we also integrate with other common SIS systems, such as PeopleSoft and Banner.