Artificial Intelligience powered CRM
for Student Recruitment
Recruit and retain more of the right students.
For more than 15 years Azorus has offered CRM for student recruitment exclusively to higher education institutions around the world. Now we are proud to present not just the latest development for CRM, but an innovation that will change the landscape of higher education. Artificial intelligence (AI) powered CRM for student recruitment. An approach that will allow you to focus on the right students for your institution from the very start.
Meet AZAI – your smart digital assistant
By analyzing your institutions current and historical data, our AI platform, AZAI, will tell you which prospective students are likely to apply, and which applicants are most likely to enrol. As the student journey continues, AZAI is able to help you understand which students are most likely to persist and graduate.
Our advanced platform is based on Artificial Intelligence technology that…
automatically self learns
from your data
is able to predict outcomes
can recommend options
for positive outcomes
Track, analyze, and influence the student journey
Let AZAI tell you which students you should focus on and influence their behavior by precise, personalized marketing interventions through the automated CRM platform. Using multiple data sources AZAI will track and analyze vast amounts of data in real time to identify the prospects that will likely apply and those that are most likely to enroll. Based on this information AZAI will recommend actions to positively influence prospect students and applicants’ behavior.
Designed for and by universities
At the end of the day, the analytics initiative we undertook with Azorus is a process we needed to help us recruit and retain students more effectively than ever before. We have years of data in our systems and we need a way of leveraging it. With competition for students intensifying, the Azorus Analytics solution has the potential to provide us with the capability to understand the effectiveness of our marketing actions and how they contribute towards our recruitment goals based on our CRM data.
We are using the analytics solution to move towards a more effective marketing engine, by understanding what’s happened in the past and then applying it in a more agile manner. With AZAI, we will be able to understand our marketing spend better and we can steer our efforts for optimal return. It is a game-changing technology and we are pleased to be at the forefront of its development.”
Our CRM provides predictive scores for every student including propensity to apply, propensity to accept an offer, propensity to register, and even the propensity to churn (drop out). These scores help you target the right students for your institution, making for greater chance of student success, improved outcomes for the institution and better utilization of marketing budgets.
Know the levers you have to influence your business outcomes – better conversion rates, attendance rates, retention rates, and effectiveness of your campaigns. There is an out of the box support for a “What -If” dashboard that allows your CRM team to judge the impact of your actions on your key outcomes. This feature helps you to do scenario planning where you can forecast how much the needle can be moved to convert more of the right students.
Feed the Machine
AZAI can consume data from a wide variety of sources. Typically, the data comes from your student information system (SIS) or other data sources may be used including any existing CRM systems in place on your campus.