Yield management
The admissions process is often the first glimpse a prospect has into the way your institution operates. First impressions can last a lifetime so making your prospective students feel valued and comfortable at the outset is essential.
Also essential is continuing to do the same once they have been accepted at your university or college. Keeping them engaged demonstrates your interest in them and helps to increase their interest in you. It can help each admitted student in making the best possible decision and help you to determine the best fit for your institution.
How can you impact your yield?
You have done the bulk of the heavy lifting in getting the students to apply. By keeping your admitted students close during the summer months, you can build a stronger relationship with each one of them and make them feel like a part of your unique community—even before they walk through the door.
Tried and true methods still work: a personal letter, telephone call, event on campus over the summer...all of these keep an admitted student engaged with your institution. The key is to easily determine with whom to interact and to do so more efficiently.
The role of technology
Today's generation wants fast answers and instant communication. They also expect personalization. Utilizing the Azorus CRM platform as part of your yield management strategy will enable you to meet the needs of the admitted student, and to efficiently allocate your available resources accordingly.
You will be able to segment your admitted student population via key demographics important to your institution. This, in turn, enables the creation of personalized and tailored messages unique to each audience. By doing so, the relationship can be continued over the traditionally quiet time of summer.
How does it work?
The system tracks the engagement of each student in the personalized communications allowing you to measure the interest level of specific prospects and your segmented audiences. Within the Azorus CRM platform, a number of different communication channels can be set up to reflect your communication strategy. We will work with you to ensure that every audience is reached effectively.
All of this together allows your recruitment team to focus on the right students for your institution. And focusing on strengthening a relationship with the right students can help increase your yield rates.
